Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell.
Today releasing The Featured Articles Listing. This unit support four classic IAB formats: 970×250, 300×600, 728×90, 300×250 in addition to the brand new 4:1.
Built specifically for organizations with a story to tell and content to distribute, this format is great for those with large marketing budgets but typically left underserved by classic display advertising. Think: healthcare, education, non-profits, hiring/human resource departments of large companies, etc. This format:
This format will allow you to supply a logo, YouTube video, titles and links to four articles, and social media links.
Here are some previews:
The 4:1 is one of the IAB’s newest ad sizes. It can span the full width of the page or as much room as the page allows it. Even though it’s a rich media ad, it scales like an image. It’s great for the sea of devices that readers are on.
The 970×250 is a size we’re seeing more frequently in place of 728x90s as leaderboards. Broadstreet’s version of the 970×250 converts nicely to a 300×250 on mobile devices (give it a try).
Invented at Broadstreet, this is a prominent size to feature in-post, or in-stream. Think mid-story or at the end of the story.
The 300×600 is a great way of getting some extra prominence in the sidebar, as opposed to the 300×250.
The classic 300×250. Still a staple of digital advertising, we couldn’t possibly launch a new format without supporting this size.
There was a time when screen resolutions were low enough that 728×90 actually looked big! We support these for sites that still have 728x90s.
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