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There’s a bright future for magazine and hyperlocal publishers, despite the dominance of their two biggest competitors, Facebook and Google.
In five years of working exclusively with publishers who survive on direct digital advertising sales, Broadstreet’s team has gained deep insight into what works for local ad sales across the US and Europe. This book contains:
- The most popular sales strategies and best practices among our customers
- Insights from magazine and hyperlocal staff such as St. Louis Magazine, New Jersey Monthly, ARLNow, Berkeleyside, and many more
- An in-depth analysis of the key strengths and weaknesses of Facebook and Google’s scale — and how to exploit those weaknesses
Whether you’re from an established magazine or a one-person startup, Ten Advantages will be invaluable in planning your sales strategy in 2018 and beyond.