Hyperlocal Business Model

The Hyperlocal Business Model: Authenticity

Technology platforms come and go, but local news publishers who have stakes in their own communities are here for the long haul. That staying power is baked in to the hyperlocal business model, and it is a foundational advantage for … Continue Reading

Monetizing Newsletters

How Hyperlocal and Magazine Publishers Monetize Newsletters

Email newsletters are a powerful tool for hyperlocal and magazine publishers. Not only do they serve as a way to drive website traffic and promote trending stories, but they’ve also become another venue for revenue. By monetizing newsletters, publishers are … Continue Reading

hyperlocal publishers

Local Advertising Delivers Better Performance Than National Advertising

A small publisher’s greatest asset is the ability to deliver value. The definition of value may change from advertiser to advertiser, depending on the goals of individual campaigns, but the ability to deliver better performance than larger publishers is something … Continue Reading

detailed reports for advertisers

Digital Ad Renewals: Be Transparent and Give Your Advertisers Detailed Reports

Industry watchdogs have been calling for more openness and accountability in online advertising for years, but recent revelations about the influence of foreign advertising dollars on Facebook have made the lack of standards even more concerning. The lack of transparency … Continue Reading