Broadstreet is an ad management platform that our customers use to manage their clients campaigns, advertisements, and ad delivery. Broadstreet does not collect personally identifiable information as part of the ad delivery process. It does not sell or share customer data or visitor data.
Throughout this policy, we use the term personal information to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been made anonymous so that it does, and cannot be used to identify a specific user. We do not store personal information on our servers, and use trusted third-parties to safely store and process contact and payment information, while maintaining strict compliance with applicable US federal, state, and EU regulations.
We retain the anonymous data that we collect (e.g., which ads have been seen) for a maximum of 3 months from the date of collection after which the information is destroyed. In compliance with the GDPR, for European Union residents we collect this data only for those who have consented to be tracked. If Broadstreet is sent a request with an EU IP address, by default we will not record any data unless the publisher has specifically identified the user behind that request as having consented to such recording of data.
We retain the anonymous data that we collect (e.g., which pages you have browsed on our partners’ website) for up to 12 months from the date of collection after which the information is destroyed.
We may share aggregated non-personally identifiable information about you with Publishers or Advertisers, such as the number of users who visit a Publisher site or the number of users who clicked on a particular advertisement. This information does not identify you individually. Further, we encourage you to review the privacy policies of the Publishers that you visit. You should contact Publishers directly and review their privacy policies should you have questions concerning their use of your information such as, for example, communications you may or may not wish to receive.
We intend to protect your privacy to the fullest extent possible as described in this policy while also fulfilling our responsibility to uphold all applicable laws and regulations. Due to potential legal requirements and other possible circumstances, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed or accessed in ways not otherwise described in this policy. We may be compelled under law to disclose information to government or third parties under certain circumstances or third parties may unlawfully intercept or access transmissions or private communications. Further, we can, and you hereby authorize us to, disclose any information to law enforcement or other government officials that we, in our sole discretion, believe necessary or appropriate in compliance with the law. In the event that all or part of Broadstreet is acquired by or merged with a third party entity, you agree that we may transfer or assign the information we have collected from you as part of such merger, acquisition, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.
We have implemented reasonable security measures on the Site to help protect against the loss, misuse and alteration of the personal information under our control. Additionally, Broadstreet takes reasonable steps to ensure that our third party business partners, including our hosting partners, provide sufficient protection for personal information.