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Free Stuff

Get smart with legitimately useful, insightful, award-winning, subpoena-inducing whitepapers, webinars, videos, guides and templates.

The best things in life are free, sometimes.

Templates and Guides

Digital Media Kit Google Doc Template
Local Life Magazine Sees Low Effort, High Volume Sales with Local Spotlight 

The (In)Famous Whitepaper, Ten Advantages

Best Impression™ Advertiser Report Template
5 Steps to Maximizing Click Through Rates

4 Pillars of Pricing and Packaging Digital Ads and Sponsored Content

The Likeable Banner Ad
Digital Ad Sales Proposal Google Doc Template

Hyperlocal Launch Worksheets

 

Recorded Webinars

How to Price and Package Digital Ads and Sponsored Content
Become a ChatGPT Power User in 45 Minutes (with Melissa Chowning

What’s Possible on Broadstreet 2023

How to Find, Manage, and Pay an Ad Sales Rep
The Perfect Ad Sales Meeting

The Rookie’s Guide to Ad Sales

 

Short Clips

How to Sell a Local Ad for an Online Newspaper or Magazine
Stone Cold Evidence that Digital Ads Actually Work

Flat vs CPM Pricing

 

8 Hours of Sales Training

Part 1: The Optimal Digital Ad Sales Process

Part 2: Competitors, Pricing, and Packaging

Part 3: Good Sales Habits (and CRMs)

Part 4: Getting the Meeting

Part 5: Run a Great Sales Meeting

Part 6: Creating a Killer Proposal

Part 7: Closing the Deal

Part 8: Renewing and Repeating the Business

The Intersection: A Virtual Conference With Speakers Who Are Out There Actually Doing the Thing They’re Talking About

The Intersection Virtual Conference with Scott Brodbeck, L’areal Lipkins and Jay Senter, focused on Ad Sales and Reader Revenue

The Intersection Virtual Conference with Scott Brodbeck, L’areal Lipkins and Jay Senter, focused on Ad Sales and Reader Revenue