Online Ad Sales

A Better Approach to Online Ad Sales

When it comes to online ad sales, creativity wins the day. Flexibility, creativity, and autonomy are three of a local ad salesperson’s greatest assets. By offering different advertising formats, local publishers signal to clients that they’re both flexible and serious … Continue Reading

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Rich Media Event Scroll & 3 New Ad Formats!

We just got back from LION 2017 and this is what we announced at the conference! We released four new rich media ad formats! We are constantly expanding our ad format gallery to meet the needs of our publishers and … Continue Reading

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Uriah Kiser Principles of Business Success

Uriah Kiser Principles of Business Success Uriah Kiser is a successful entrepreneur, journalist and publisher who founded Potomac Local Media in 2010. His marketing focus has always been on a personal involvement in the local community, a tenet that has … Continue Reading

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Tips: How to Sell Ads for your News or Magazine Website

Sell Ads What goes into an online ad campaign that makes people sit up and take notice? Here are some very specific tips from successful marketing professionals who really know their stuff. From Gary DeHart of Insightful Accountant One of the … Continue Reading

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End of Broadstreet Light, The Future is Broadstreet XPRESS

The Future is Broadstreet XPRESS  Full Speed Into the Horizon It’s been about two months since we launched Broadstreet XPRESS − what we believe to be the future of advertising for local news and trade magazines. When we first launched, Broadstreet was … Continue Reading

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Broadstreet XPRESS: Use the Most Powerful Tools for Local, Digital Sales

    The Most Powerful Tools for Local Digital Sales Today we’ve announced the launch of Broadstreet XPRESS, our next generation adserving tier and platform. The details are below, but here’s the gist: We offer our entire ad format library, ad blocker … Continue Reading

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Facebook Instant Articles: Serious Concerns for News Publishers

  Facebook instant articles: Serious Concerns for News Publishers. There’s an awful lot of buzz surrounding Facebook’s Instant Articles program, which has just launched. Many publishers are cautious, and for good reason. Although we typically think of Facebook as a social platform, … Continue Reading

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How To Sell an Ad to the New Advertiser in Town (Before They Do)

Sell New Advertiser — Get’em Before They Do There’s some buzz in town because the word got out that a popular new restaurant is expanding to your neck of the woods. The ad sharks are circling. This is how you … Continue Reading

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Broadstreet Ads vs Google DFP: Who Wins?

Broadstreet vs. DFP We’re not going to tell you that Broadstreet is better than Google DFP in all circumstances. And Google certainly couldn’t say that DFP is better than Broadstreet in all cases either. We have a specific target custom … Continue Reading

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The Best Ad Formats for Mobile

Best Mobile Ad Formats If you’re like most online publishers, you may have noticed that up to half of your site traffic is coming from mobile devices. And since most publishers stick the majority of their advertisements in the sidebar, … Continue Reading

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