The Featured Articles Listing: A Next Generation Ad Format

Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today releasing The Featured Articles Listing. This unit support four classic IAB formats: 970×250, 300×600, 728×90, 300×250 in addition to … Continue Reading

Featured Post

The Event Promotion: A Next Generation Ad Format

Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today we’re announcing the release of 3 “next generation” ad formats: The Real Estate Showcase, The Billboard, and The Event Promotion … Continue Reading

Featured Post

The Real Estate Showcase: A Next Generation Ad Format

Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today we’re announcing the release of 3 “next generation” ad formats: The Real Estate Showcase, The Billboard, and The Event Promotion … Continue Reading

Featured Post

The Billboard: A Next Generation Ad Format

Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today we’re announcing the release of 3 “next generation” ad formats: The Billboard, Real Estate Showcase, and Event Promotion formats … Continue Reading

Featured Post

Watch: Ten Advantages of Small Publishers Explained In Orlando

  Broadstreet Ads founder, Kenny Katzgrau, gave a talk on the Indie Publisher’s Advantage at the LION mini-conference at the Investigative Reporters & Editors Conference in Orlando, Florida, on June 15. This was focused on the ten advantages that local … Continue Reading

Featured Post
Hyperlocal Business Model

The Hyperlocal Business Model: Authenticity

Technology platforms come and go, but local news publishers who have stakes in their own communities are here for the long haul. That staying power is baked in to the hyperlocal business model, and it is a foundational advantage for … Continue Reading

Featured Post

Why the Hyperlocal and Magazine Sales Strategy Works

Direct sales play an integral role in the hyperlocal sales model for good reason — they work. Local salespeople who can meet in person and form direct relationships with prospects form the foundation for any successful hyperlocal and magazine sales … Continue Reading

Featured Post
Section Sponsorships

Get Advertisers with Section Sponsorships

Succeeding as a hyperlocal publisher is all about identifying strengths and minimizing weaknesses. Perhaps nowhere is the small publisher’s ability to capitalize on a strength more apparent than in the rise of section sponsorships. Section sponsorships give advertisers incredible prominence, … Continue Reading

Featured Post
Prominent Placement of Ads

Treat Your Advertiser Like a Partner with Prominent Placement

Competing with major ad networks as an independent publisher means thinking about what services or features the big guys can’t provide and then filling in those gaps. As more advertisers grow frustrated with the murkiness of online ad exchanges—often not knowing … Continue Reading

Featured Post
Sponsored content

How to Price Sponsored Content in Magazines and Hyperlocals

If there’s one thing advertisers love, it’s reading about their companies. Sponsored content provides smaller publishers with a way to give local businesses what they love and get something in return, without creating distrust among readers. Over the past few … Continue Reading

Featured Post