Our Blog, The Streetlight
April 27, 2017
What goes into an online ad campaign that makes people sit up and take notice? Here are some very specific tips from successful marketing professionals who really know their stuff.
July 29, 2016
Full Speed Into the Horizon It's been about two months since we launched Broadstreet XPRESS − what we believe to be the future of advertising for local news and trade magazines.
May 27, 2016
Apply for Early Bird Pricing
May 13, 2015
There's an awful lot of buzz surrounding Facebook's Instant Articles program, which has just launched. Many publishers are cautious, and for good reason. Although we typically think of Facebook as a social platform, it's really a news platform. It's an all-encompassing feed of social, local, and world news.
May 9, 2015
Get'em Before They Do There's some buzz in town because the word got out that a popular new restaurant is expanding to your neck of the woods. The ad sharks are circling. This is how you hook the big fish before the other guys get to them.
April 17, 2015
We're not going to tell you that Broadstreet is better than Google DFP in all circumstances. And Google certainly couldn't say that DFP is better than Broadstreet in all cases either. We have a specific target custom in mind: publishers who sell their own ads.
February 16, 2015
If you're like most online publishers, you may have noticed that up to half of your site traffic is coming from mobile devices. And since most publishers stick the majority of their advertisements in the sidebar, the mobiel surge can have a negative impact on the viewability of your clients' advertisements.
January 30, 2015
It's been a little over two months since we released our new ad formats, and wow, have our publishers used these things beyond our expectations. Take a look at some of the awesome creatives churned out this past month.
October 8, 2014
Here's something brand new out of the Broadstreet garage. Do we have your attention?
May 15, 2014
A little known fact about Broadstreet's history is that in mid-2013, AOL's Patch approached us to build a new self-serve advertising tool for their "unmanned" sites − those with no sales people.
January 29, 2014
Today we've received word that a number of Patch editors have been let go. This includes product folks, regional editors, and local editors. We feel for you, and we're on your side.
January 9, 2014
It's a bright flash of Broadstreet's ultimate vision. An early result of nearly 2 years of hard work and relentless evangelization.
December 10, 2013
It's snowy in NYC and we're in a pretty good mood, so we thought we'd release a little something from the Broadstreet underground.
November 6, 2013
Last week at an event for Citizens Campaign at Monmouth University, Debbie Galant and I gave a talk on the basics of setting up an online news website for those who were just getting started.
October 30, 2013
After explaining this so many times to on-boarding Broadstreet users, we thought it'd be a good idea to put it down in writing once and for all. This is why the wheels fall off the average open-source instance of OpenX as a site grows its page traffic.
October 28, 2013
This month marks the anniversary of Hurricane Sandy. Broadstreet is based in New Jersey, so this is a particularly strong memory for us.
October 23, 2013
It's time for another guest post by Josh Williams, thrower of the kitchen sink. If you haven't heard about this series yet, it centers on how Josh, a publisher in West New York, is finding his way to profitability and sustainability by "throwing the kitchen sink" at his competition. Here are two previous posts:
October 18, 2013
Readers are getting your rock-solid news content for free. Some readers don't even want to pay the relatively minor toll of seeing ads on your site. What can you do?
September 11, 2013
What if we told you that there are entrepreneurs overcoming the same hurdles and reinventing the news industry just like you are, and they get together to learn, talk, and party a little every year in Chicago?
August 21, 2013
If you run an indy hyperlocal in NJ, we've got to say that you're in a great place to be. Not only do you have a community of publishers in neighboring area, but you've also got the NJ News Commons helping to incubate the industry.
July 29, 2013
It almost brought a tear to our eye when we came across a stirring piece in an 1880 copy of the Red Bank Register, apparently reprinted from the Burlington Hawkeye, "Iowa's Oldest Newspaper." Although it was written 130+ years ago, it seems more relevant than ever.
July 19, 2013
New Jersey is probably populated by more independent publishers than any other state in the country, and there are still a large number of happening towns where real local news coverage just can't be found.
July 16, 2013
We had a great turnout at our Editable Ad Webinar last week, and we thank everybody for jumping on the call. We did have a have a few publishers who wanted to make it but couldn't − if that's you, not to worry! We've re-recorded the presentation and posted it below in two parts.
July 1, 2013
Editable Ads − They have turned the annoying advertisement, a necessary evil for the success of news publishing, into something fun and dare we say, informational.
June 5, 2013
Do you have businesses in your town that you haven't spoken to about advertising, simply because you don't think they'd be interested? Josh Williams, thrower of the kitchen sink, elaborates on his realization that he'd been doing just that.
May 28, 2013
If you're building a news outlet online, and you haven't heard of LION yet, we highly encourage you to check it out. If you've ever asked yourself, "is there anyone else out there trying to grow a successful news organization online?", you might be surprised to hear that, yes, there is a thriving community of them.
May 22, 2013
In the last post, we sort of laughed about how we've rescued so many publishers from the grips of OpenX. But there's another villain in the land of hyperlocal publishing technology: the hosting provider.
April 29, 2013
We'd like to welcome The Batavian, Hoboken411, and Hulafrog to the Broadstreet family.
March 27, 2013
Have you ever asked yourself any of the following?
March 22, 2013
When launching a new website, thinking about how your ad units will be laid out sometimes doesn't make the priority list. And why should it? For most local news publishers, just getting a website live can be a challenge. Then comes design, hosting, writing content, and trying to secure your first advertisers.
March 18, 2013
Mozilla, the organization behind the popular Firefox web browser has recently announced that they may ship future versions of Firefox with "third-party cookies" disabled by default.
March 14, 2013
This week we're starting a new series with Josh Williams, the founder of GeneseeSun.com in Geneseo, NY. Josh is a former photographer for the New York Post, later moving upstate to launch his site.