Beyond Display: How to Creatively Monetize Your News Website

Prior to the coronavirus pandemic, legacy news organizations were already looking for new streams of revenue.  Local advertising forecasts by firms like BIA Advisory Services predicted contractions in advertising spending that would present new industry-wide challenges over the coming year. … Continue Reading

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3 Underused But Highly Effective Ad Formats for Local Publishers

If you’re like most local publishers, you probably have a couple of ad formats that are guaranteed winners. Advertisers love them, and so do readers. It’s a win/win for everyone.  What if we said there are other ad formats that … Continue Reading

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5 Ad Sales Tools Every Hyperlocal Publisher Should Think About Using

What to look for in the best ad sales tools, from Broadstreet Ads, to Streak, to Ad Sales Genius, and more. Ad sales teams at hyperlocal publications typically work in a disconnected way. When sales reps rely on emails and … Continue Reading

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5 Resources for Effective Digital Ad Sales Training

How should ad sales departments operate now? Where is there work to be done? Digital publishers are seeing challenges in the year ahead, but at the same time, there have never been more opportunities for innovative publishers to thrive. Where … Continue Reading

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Pricing Models for Online Advertising

The Best Pricing Models for Online Advertising in 2020

Discover how to price your online advertising products so you can drive revenue and profit in 2020. It’s all about balance. Local publishers who are looking to set pricing for their online advertising products can find themselves in a tough … Continue Reading

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The 5 Best CRMs for Local Digital Ad Sales

Like many other digital tools, customer relationship management software is constantly evolving. It’s up to local publishers, and their in-house sales teams, to stay on top of the latest developments as they navigate the marketplace in search of the very … Continue Reading

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How to Price Native Advertising and Sponsored Content On Your Website

Even if native advertising isn’t your publication’s biggest advertising product, it can still be a real revenue generator — especially for digital publishers who aren’t afraid to get creative. Publishers who seamlessly integrate sponsored content into editorial content are charging … Continue Reading

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What Is a CMP?

One size doesn’t fit all. This essential rule in digital advertising has led to the development of the CMP, or creative management platform. With the right CMP, it’s possible to quickly pre-build multiple ads for specific audience segments.  Ad targeting … Continue Reading

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HTML5 Ads

What Are HTML5 Ads?

HTML5 ads are helping online publishers increase click-through rates when compared to static banner ads. With attractive designs that can move and live within webpages, publishers are finding that HTML5 ads are more subtle and effective than traditional banner ads. … Continue Reading

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Webinar Resources: Advertiser Assistance & Retention During the Covid-19 Outbreak

A total of 505 publishers registered to attend Broadstreet’s webinar covering advertiser retention and membership revenue during the COVID-19 outbreak. These are the resources mentioned in the webinar. Free self-serve advertising tool: email kenny@broadstreetads.com for details Platform for converting print … Continue Reading

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