5 Things You Need in Ad Serving Software

When you place ads on your website, you want your software to run efficiently and effortlessly. Ad serving software shouldn’t be overly complicated or challenging to use. That being said, why are so many publishers spending countless hours per week … Continue Reading

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Broadstreet Launches SideStreet — A New Programmatic Revenue Solution

In the eight years Broadstreet has been serving the hyperlocal publishing community, one question has come up more than anything else. Hyperlocal publishers want to know when Broadstreet will start providing advertising for spaces they haven’t sold on their sites. … Continue Reading

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Broadstreet Wins Second Annual LION Service Award

What a year it’s been. Through it all, local media has continued to flourish. We’re thankful to be a part of the community and especially grateful to have recently been recognized with the second annual LION Service Award. Celebrating the … Continue Reading

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Reporting Best Practices to Support a Successful Advertising Program

The business side of news isn’t discussed very often, but it plays a big role in how digital publications operate. Growing a successful advertising program means finding ways for reporters and editors to actively work alongside their colleagues in the … Continue Reading

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Hyperlocal Publisher Best Practices for Monetization

When planning your publication’s revenue strategy, consider these best practices for monetization to grow your business in a sustainable way.  Producing high-quality journalism takes hard work, dedication, expertise — and money. Hyperlocal publishers have to focus on monetization if they … Continue Reading

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3 Top Alternatives to AdSanity for WordPress

These are the top alternatives to AdSanity for WordPress. Planning, managing, and reporting on display advertising campaigns is a tedious task, which is only made worse when publishers rely on outdated ad management platforms. For publishers who run their websites … Continue Reading

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Advanced Ads for WordPress

3 Top Alternatives to Advanced Ads for WordPress

The digital publishing world changed dramatically this year. When people began sheltering-in-place at home in March, traffic on hyperlocal news sites spiked. Overall visits on news websites rose by 57%, according to a study by comScore. This opened the door … Continue Reading

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The Hyperlocal Publisher Landscape – Five Challenges and How to Overcome Them

Broadstreet recently ran a three-part webinar series covering every detail needed to conceive, launch, and grow a hyperlocal publisher. We were excited to welcome more than a dozen experts in the space – legends of local news who have created … Continue Reading

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Beyond Display: How to Creatively Monetize Your News Website

Prior to the coronavirus pandemic, legacy news organizations were already looking for new streams of revenue.  Local advertising forecasts by firms like BIA Advisory Services predicted contractions in advertising spending that would present new industry-wide challenges over the coming year. … Continue Reading

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3 Underused But Highly Effective Ad Formats for Local Publishers

If you’re like most local publishers, you probably have a couple of ad formats that are guaranteed winners. Advertisers love them, and so do readers. It’s a win/win for everyone.  What if we said there are other ad formats that … Continue Reading

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