Competing with major ad networks as an independent publisher means thinking about what services or features the big guys can’t provide and then filling in those gaps. As more advertisers grow frustrated with the murkiness of online ad exchanges—often not knowing … Continue Reading
How to Price Sponsored Content in Magazines and Hyperlocals
If there’s one thing advertisers love, it’s reading about their companies. Sponsored content provides smaller publishers with a way to give local businesses what they love and get something in return, without creating distrust among readers. Over the past few … Continue Reading
Flat Pricing or CPM? How to Price Local Advertising
Smart, flexible, understandable pricing. That’s the key to sustained business growth for most magazines and hyperlocal publishers. But what constitutes smart, flexible, understandable pricing varies depending on who you talk to. That’s why setting a strategy to price local advertising … Continue Reading
How Hyperlocal and Magazine Publishers Monetize Newsletters
Email newsletters are a powerful tool for hyperlocal and magazine publishers. Not only do they serve as a way to drive website traffic and promote trending stories, but they’ve also become another venue for revenue. By monetizing newsletters, publishers are … Continue Reading
Local Advertising Delivers Better Performance Than National Advertising
A small publisher’s greatest asset is the ability to deliver value. The definition of value may change from advertiser to advertiser, depending on the goals of individual campaigns, but the ability to deliver better performance than larger publishers is something … Continue Reading
Digital Ad Renewals: Be Transparent and Give Your Advertisers Detailed Reports
Industry watchdogs have been calling for more openness and accountability in online advertising for years, but recent revelations about the influence of foreign advertising dollars on Facebook have made the lack of standards even more concerning. The lack of transparency … Continue Reading
How to Sell Ads: Sell Value and Differentiate
When it comes to online ad sales, creativity wins the day. Flexibility, creativity, and autonomy are three of a local ad salesperson’s greatest assets. By offering different advertising formats, local publishers signal to clients that they’re both flexible and serious … Continue Reading
Rich Media Event Scroll & 3 New Ad Formats!
We just got back from LION 2017 and this is what we announced at the conference! We released four new rich media ad formats! We are constantly expanding our ad format gallery to meet the needs of our publishers and … Continue Reading
Uriah Kiser Principles of Business Success
Uriah Kiser Principles of Business Success Uriah Kiser is a successful entrepreneur, journalist and publisher who founded Potomac Local Media in 2010. His marketing focus has always been on a personal involvement in the local community, a tenet that has … Continue Reading
Tips: How to Sell Ads for your News or Magazine Website
Sell Ads What goes into an online ad campaign that makes people sit up and take notice? Here are some very specific tips from successful marketing professionals who really know their stuff. From Gary DeHart of Insightful Accountant One of the … Continue Reading