Even if native advertising isn’t your publication’s biggest advertising product, it can still be a real revenue generator — especially for digital publishers who aren’t afraid to get creative. Publishers who seamlessly integrate sponsored content into editorial content are charging … Continue Reading
What Is a CMP?
One size doesn’t fit all. This essential rule in digital advertising has led to the development of the CMP, or creative management platform. With the right CMP, it’s possible to quickly pre-build multiple ads for specific audience segments. Ad targeting … Continue Reading
What Are HTML5 Ads?
HTML5 ads are helping online publishers increase click-through rates when compared to static banner ads. With attractive designs that can move and live within webpages, publishers are finding that HTML5 ads are more subtle and effective than traditional banner ads. … Continue Reading
Webinar Resources: Advertiser Assistance & Retention During the Covid-19 Outbreak
A total of 505 publishers registered to attend Broadstreet’s webinar covering advertiser retention and membership revenue during the COVID-19 outbreak. These are the resources mentioned in the webinar. Free self-serve advertising tool: email kenny@broadstreetads.com for details Platform for converting print … Continue Reading
The 3 Most Effective Ad Formats for Local Publishers
Just because an ad format is common doesn’t always mean it’s the most effective. Local publishers who track click-through rates and impressions often find that certain ad formats perform better than others. By zeroing in on what the most effective … Continue Reading
The 3 All-Time Most Popular Ad Formats for Local Publishers
The classics never go out of style. Trendy ad formats may come and go, but the most popular ad formats of all-time have a track record of success that keeps advertisers coming back for more. If you think about it, … Continue Reading
Broadstreet Wins First-Ever LION Vendor Award in Nashville
Setting a new standard in ad management for local news, city, and regional magazines, Broadstreet was recently recognized by LION Publishers for industry excellence. Publishers from around the country gathered to recognize excellence in journalism, business, and technology as part … Continue Reading
The Amazing Cube — Available in 6 New Sizes!
Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today releasing a revised version of our famed Amazing Cube. This unit support four classic IAB formats: 970×250, 300×600, 728×90, … Continue Reading
The Featured Articles Listing: A Next Generation Ad Format
Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today releasing The Featured Articles Listing. This unit support four classic IAB formats: 970×250, 300×600, 728×90, 300×250 in addition to … Continue Reading