The digital publishing world changed dramatically this year. When people began sheltering-in-place at home in March, traffic on hyperlocal news sites spiked. Overall visits on news websites rose by 57%, according to a study by comScore. This opened the door … Continue Reading
The Hyperlocal Publisher Landscape – Five Challenges and How to Overcome Them
Broadstreet recently ran a three-part webinar series covering every detail needed to conceive, launch, and grow a hyperlocal publisher. We were excited to welcome more than a dozen experts in the space – legends of local news who have created … Continue Reading
Beyond Display: How to Creatively Monetize Your News Website
Prior to the coronavirus pandemic, legacy news organizations were already looking for new streams of revenue. Local advertising forecasts by firms like BIA Advisory Services predicted contractions in advertising spending that would present new industry-wide challenges over the coming year. … Continue Reading
3 Underused But Highly Effective Ad Formats for Local Publishers
If you’re like most local publishers, you probably have a couple of ad formats that are guaranteed winners. Advertisers love them, and so do readers. It’s a win/win for everyone. What if we said there are other ad formats that … Continue Reading
5 Ad Sales Tools Every Hyperlocal Publisher Should Think About Using
What to look for in the best ad sales tools, from Broadstreet Ads, to Streak, to Ad Sales Genius, and more. Ad sales teams at hyperlocal publications typically work in a disconnected way. When sales reps rely on emails and … Continue Reading
5 Resources for Effective Digital Ad Sales Training
How should ad sales departments operate now? Where is there work to be done? Digital publishers are seeing challenges in the year ahead, but at the same time, there have never been more opportunities for innovative publishers to thrive. Where … Continue Reading
The Best Pricing Models for Online Advertising in 2020
Discover how to price your online advertising products so you can drive revenue and profit in 2020. It’s all about balance. Local publishers who are looking to set pricing for their online advertising products can find themselves in a tough … Continue Reading
The 5 Best CRMs for Local Digital Ad Sales
Like many other digital tools, customer relationship management software is constantly evolving. It’s up to local publishers, and their in-house sales teams, to stay on top of the latest developments as they navigate the marketplace in search of the very … Continue Reading
How to Price Native Advertising and Sponsored Content On Your Website
Even if native advertising isn’t your publication’s biggest advertising product, it can still be a real revenue generator — especially for digital publishers who aren’t afraid to get creative. Publishers who seamlessly integrate sponsored content into editorial content are charging … Continue Reading
What Is a CMP?
One size doesn’t fit all. This essential rule in digital advertising has led to the development of the CMP, or creative management platform. With the right CMP, it’s possible to quickly pre-build multiple ads for specific audience segments. Ad targeting … Continue Reading