Price Local Advertising

Flat Pricing or CPM? How to Price Local Advertising

Smart, flexible, understandable pricing. That’s the key to sustained business growth for most magazines and hyperlocal publishers. But what constitutes smart, flexible, understandable pricing varies depending on who you talk to. That’s why setting a strategy to price local advertising … Continue Reading

hyperlocal publishers

Local Advertising Delivers Better Performance Than National Advertising

A small publisher’s greatest asset is the ability to deliver value. The definition of value may change from advertiser to advertiser, depending on the goals of individual campaigns, but the ability to deliver better performance than larger publishers is something … Continue Reading

detailed reports for advertisers

Digital Ad Renewals: Be Transparent and Give Your Advertisers Detailed Reports

Industry watchdogs have been calling for more openness and accountability in online advertising for years, but recent revelations about the influence of foreign advertising dollars on Facebook have made the lack of standards even more concerning. The lack of transparency … Continue Reading