Webinar Resources: Advertiser Assistance & Retention During the Covid-19 Outbreak

A total of 505 publishers registered to attend Broadstreet’s webinar covering advertiser retention and membership revenue during the COVID-19 outbreak.

These are the resources mentioned in the webinar. Two additional webinars:

Webinar Recording

The full chatroom transcript is at the bottom of this post

Handouts

Shout Out
Resource from Borrell: Thank you Kelly Gilfillan for passing along
Resource from Borrell Inc: Thank you Kelly Gilfillan for passing along

“Notes on Crisis Management for Brands and Advertisers” — Doug Hardy from CT News Junkie provides his notes on advertiser messaging (how not to seem crass).

Webinar Chat Transcript

12:59:57     From Doug Hardy (CT News Junkie)  To  All Panelists : Hi - doug is here

 13:00:22     From Gary Collins (Sweetwater Now)  To  All Panelists : Gary here. Thanks for putting this together Kenny.

 13:00:36     From Howard Owens (The Batavian)  To  All Panelists : i hear you

 13:00:36     From Isaac Cubillos : I can hear you fine.

 13:00:38     From Kathryne Katzgrau  To  All Panelists : I can hear you

 13:00:40     From Rob Borkowski  To  All Panelists : Red 5 standing by.

 13:00:42     From Doug Hardy (CT News Junkie)  To  All Panelists : hear you

 13:00:47     From Susan Petroni (Framingham Source)  To  All Panelists : I can hear you

 13:00:48     From Chelsey MacDonald  To  All Panelists : can hear you perfectly

 13:00:48     From Tiffany Lundstrom  To  All Panelists : I can hear you

 13:00:48     From Tom Marshall : Coming through loud and clear

 13:00:48     From John Gales  To  All Panelists : I can hear

 13:00:49     From Paul Hoefer : I can you hear you just fine

 13:00:51     From Nick Marchand  To  All Panelists : Sound is great

 13:00:52     From Laurie White  To  All Panelists : Can hear you

 13:00:52     From Becky Henry  To  All Panelists : I can hear you

 13:00:53     From Andrea Watson  To  All Panelists : sounds good

 13:00:54     From Zach Olson  To  All Panelists : Sounds great

 13:00:56     From Darren Bergquist  To  All Panelists : Hear you well

 13:00:57     From Kelly Gilfillan (FW Publishing)  To  All Panelists : Kelly Gilfillan here

 13:00:57     From Nicole Pilcher  To  All Panelists : I can hear you

 13:00:57     From Nicky Murphy  To  All Panelists : Loud and clear!

 13:01:00     From Shiree Carr  To  All Panelists : I can hear you

 13:01:05     From Michael O'Neil  To  All Panelists : Michael from Maine can hear you.

 13:01:07     From Daniel Nardinelli  To  All Panelists : I can hear you!

 13:01:10     From Daniel Nardinelli  To  All Panelists : i can hear you

 13:01:11     From Brian Heighington  To  All Panelists : all good on my end

 13:01:12     From Isaac Cubillos : Yes

 13:01:13     From Nicky Murphy  To  All Panelists : yep

 13:01:13     From Gary Collins (Sweetwater Now)  To  All Panelists : Yes

 13:01:14     From Paul Hoefer : i apparently can't type just fine lol

 13:01:14     From Kelly Gilfillan (FW Publishing)  To  All Panelists : I can

 13:01:15     From Tom Marshall : Screen good

 13:01:15     From Becky Henry  To  All Panelists : I can

 13:01:16     From nancy dessens  To  All Panelists : Yes

 13:01:16     From Rob Borkowski  To  All Panelists : Yep

 13:01:17     From Paul Hoefer : yes to the screen

 13:01:17     From Kathryne Katzgrau  To  All Panelists : Yes

 13:01:18     From An Cusack  To  All Panelists : I can see you

 13:01:18     From Darren Bergquist  To  All Panelists : yes   screen good

 13:01:19     From Daniel Payomo (Bay Area Parent)  To  All Panelists : I can hear

 13:01:20     From Melissa Pasco  To  All Panelists : yes

 13:01:25     From Zach Olson  To  All Panelists : all good

 13:01:26     From Kathy Hashbarger (My Edmonds News)  To  All Panelists : hi all from Kathy Hashbarger in Seattle

 13:01:26     From Michelle Raqueno  To  All Panelists : yes

 13:01:26     From Annette Batson (Baristanet)  To  All Panelists : hello everyone!

 13:01:30     From Jared Holsing : Yes good!

 13:01:30     From An Cusack  To  All Panelists : or rather the scren

 13:01:34     From Daniela Jaeger  To  All Panelists : Screen good

 13:01:37     From An Cusack  To  All Panelists : screen

 13:01:39     From Shane Irving  To  All Panelists : I see you

 13:01:41     From Nick Marchand  To  All Panelists : 👍

 13:01:45     From Kevin Coughlin  To  All Panelists : Hello

 13:01:47     From Aly Ramji  To  All Panelists : Screen looks fine…

 13:01:59     From Bonnie Pratt  To  All Panelists : All good here!!

 13:02:32     From Two Eagles Marcus  To  All Panelists : Is there the part where 500 people say “can you hear me now” for 15 minutes?

 13:02:46     From Anita Malik  To  All Panelists : screen good

 13:02:46     From Kenneth Katzgrau  To  All Panelists : Yes, that's coming next :)

 13:03:01     From Jane Green  To  All Panelists : I lost audio

 13:03:02     From Holly  To  All Panelists : I had audio and now I don’t

 13:03:03     From Nick Marchand  To  All Panelists : Hey Kenny do you have an idea how long this meeting is going to run?

 13:03:12     From Jane Green  To  All Panelists : Okay, no you're back

 13:03:14     From Two Eagles Marcus  To  All Panelists : I can hear

 13:03:16     From Kelly Gilfillan (FW Publishing)  To  All Panelists : You’re back

 13:03:21     From Jake Bauer  To  All Panelists : All good on the audio

 13:03:27     From Kayla Bellman  To  All Panelists : I can hear you! Thanks!

 13:03:54     From Isaac Cubillos : It shows it's recording at the upper left.

 13:05:18     From peggy malecki  To  All Panelists : Thank you! Presuming the video will also be available later to review and share with our teams?

 13:06:37     From Howard Owens (The Batavian)  To  All Panelists : If I set this up right, I’m using Ecamm Live to record it as a backup to Zoom cloud recording.

 13:06:52     From Tiffany Reedy : https://broadstreetads.com/webinar-resources-advertiser-assistance-retention-during-the-covid-19-outbreak/

 13:08:39     From Chris O'Connell  To  All Panelists : Thank you for those links

 13:12:31     From Matt Hennie : wow! that’s a panel of all stars! thanks for taking part, y’all!

 13:15:43     From Paul Hoefer : Would love to get that last graphic with the 3 levels of companies that are at risk 

 13:16:14     From Kelly Gilfillan (FW Publishing)  To  Paul Hoefer and  All Panelists : I can send to you.

 13:16:14     From Tiffany Reedy : Hi Paul! You can find that graphic here: https://broadstreetads.com/webinar-resources-advertiser-assistance-retention-during-the-covid-19-outbreak/

 13:16:53     From Paul Hoefer : thanks!!

 13:18:07     From Lisa LaGrou  To  All Panelists : I worry that this does not apply to our format. We are a site that posts mainly fun events and family activities in the community…all of which has come to a halt. We only post the positive. So, we've seen a huge decline in traffic. We're trying to combat it by posting helpful content - ways to keep busy, restaurants that are still open, etc. But, everyone is so focused on the "bad" right now so they're not looking at us, they're looking at the bigger news sites.

 13:19:49     From Tom Sofield (Levittown Now)  To  All Panelists : Lisa, I think there's a spot for you in providing a break from the negative. We've seen people pushing for more positive coverage. 

 13:20:31     From Doug Hardy (CT News Junkie)  To  All Panelists : Yes you still have clients that need to tell the community what they are doing - “we’re still here and can’t wait to get back”

 13:20:44     From Doug Hardy (CT News Junkie)  To  All Panelists : And “here’s what we’re doing for the community and our team”

 13:21:05     From Colleen Dreyer  To  All Panelists : You may have answered this but can we get the slides and where will we be able to get the recording after for any staff that could not attend

 13:21:27     From Karen Martinelli  To  All Panelists : hey team - will you be sharing this presentation after the call? THANK YOU!

 13:22:04     From Doug Hardy (CT News Junkie)  To  All Panelists : they plan to do that but usage on zoom is very high and they are uncertain if the recording will work. Howard is attempting to also record separately.

 13:22:42     From Toni Conover  To  All Panelists : is this being recorded?

 13:24:43     From John Gales  To  All Panelists : HI Tiffany can we get a link to that last slide

 13:24:52     From Howard Owens (The Batavian)  To  All Panelists : Kenny is using the Zoom cloud recording feature but in case that didn’t work, I am attempting to record using Ecamm Live … it will be a rough start because I didn’t anticipate doing that and I’ve had to switch screens a couple of times during it … but there should, hopefully, be a recording available one way or the other. (hopefully, I don’t run out of disk space because I didn’t prep for this).

 13:25:16     From John Gales  To  All Panelists : New Business list

 13:25:26     From Nick Marchand  To  All Panelists : Can you go back to the slid with all the business types that stay open

 13:25:45     From Two Eagles Marcus  To  All Panelists : Has Annettes approach gotten results?

 13:25:49     From Rick Wamre  To  All Panelists : Is Annette giving 50% off for existing clients, too?

 13:26:11     From Melissa Drozdoff : Can you share that template as well?

 13:26:24     From Nicky Murphy  To  All Panelists : Can you share the presentation?

 13:26:26     From Annette Batson (Baristanet)  To  All Panelists : not if they are already on board, this is for new or returning

 13:26:59     From Jen Tripucka  To  All Panelists : How are you handling clients who ask for a cancellation/pause (moreso cancellation) - but already owe you $1000s in unpaid invoices?

 13:27:27     From Jill Whitley  To  All Panelists : How do you deal with upper management who wants to RAISE rates and upsell based on increased traffic during this time?

 13:28:52     From Two Eagles Marcus  To  All Panelists : Our state is on lockdown, brick and mortar is shut down.

 13:28:55     From Bonnie Pratt : Are there any answers to getting insert advertisers to continue? This has been our #1 cancellation thus far.

 13:29:02     From peggy malecki  To  All Panelists : Can you address how small publishers who wear many many hats can address all of the options and directions? Best places for small publishers to focus since we don’t have large staffs to each take a piece of this challenge? Not sure if I phrased this correctly …

 13:29:38     From Nicky Murphy  To  All Panelists : I am an ad director for a newspaper and magazine publisher in Scotland. We have a lot of advertisers on direct debit and we are asking them to reduce it by half but bank their ads, so in effect they get twice as much advertising when this is over. I am surprised to hear though that the drop off sounds quite low just now. We are losing around 80% of our ad revenue (print and online - mainly print).

 13:29:47     From Henry Robbins  To  All Panelists : anyone dealing with expos and new dates? refunds cancelations etc etc

 13:29:55     From cecily hastings  To  All Panelists : we have had out staff send mailed notes of hope and a suggestion of ideas we can offer.

 13:30:11     From Susan Petroni (Framingham Source) : @Peggy - I am a one-woman operation. I have changed my focus to 85% editorial and 15% advertising I used to be 70-30.

 13:30:36     From Nicky Murphy  To  All Panelists : Good idea @susan

 13:32:14     From cecily hastings  To  All Panelists : we are a local monhtly who just sent out our print editions via direct mail. We decided we will strat accepting ad changes and change orders on April 1. This sets them on pause ot see how things are in a week. we normally have the deadlein of April5 for canceleaitons. We might extend it so they can think and plan and not just react!

 13:32:39     From Elizabeth Sinkevics  To  All Panelists : Virtually every one of our advertisers is a bar, restaurant, brewery, or concert venue. All are closed in Michigan till April 13. How can we possibly ask them for money?

 13:32:56     From Susan Petroni (Framingham Source) : In regards to the distasteful. I have produced house ads for restaurants to advertise take out. They are no pressure. Those interested contact me. The rate is 25% off normal rates. I have sold 3 of those ads.

 13:33:44     From Kathy Hashbarger (My Edmonds News)  To  All Panelists : Our local funeral home is an advertiser, the owner approached me for putting up a banner that explained what they’d be doing. I had a multi-panel gif build with a calming image behind it.

 13:33:58     From Jason Schmeltzer  To  All Panelists : Hi I am a new in marketing sales I do not have a lot of clients can you give me some info on how I should be prospecting

 13:35:52     From Kelly Gilfillan (FW Publishing)  To  All Panelists : I am considering deferred payment. That might be an option for bars and restaurants.  “We won’t bill you for 60 days”. Having revenue two months from now will help us too.

 13:36:56     From Doug Hardy (CT News Junkie)  To  All Panelists : the trick to avoiding the unsavory appearance of soliciting ads is to provide them with an additional service of some kind to open up the convo. This is why I will suggest that publishers connect with a communications firm - speciality crisis management - to help businesses develop new messaging specific to their status as essential, non-essential or limbo

 13:37:05     From Shane Irving  To  All Panelists : Hi! We own a promotional company and one of our valued vendors just released they are making masks and gowns. We are able to help get them for any of your clients if they need it and they are in production for 3-5 days. Feel free to share our info if you need to! We would love to help. Our county is on “stay at home” orders, so we can drop ship for free to anyone!

 13:37:17     From Polly Kreisman  To  All Panelists : Hi All-One-woman band as well. (in NY where it’s essential biz only)We provided an “Immediate Change of Services” directory from the start for restaurants, services and local govt. Since it is already free…my quandary is how to “up-sell” this?

 13:37:32     From Brian Heighington  To  All Panelists : Is this PP available on the above stated link? Love to use it as a jump off point for the team.

 13:37:53     From Shane Irving : Hi! We own a promotional company and one of our valued vendors just released they are making masks and gowns. We are able to help get them for any of your clients if they need it and they are in production for 3-5 days. Feel free to share our info if you need to! We would love to help. Our county is on “stay at home” orders, so we can drop ship for free to anyone!

 13:38:00     From Jim Klingele  To  All Panelists : Much of the discussion has surrounded publishers and advertisers directed to the individual consumer markets.  Do you have any insight or examples on how B2B publishers addressing the current situations while their marketing budgets are cut or diverted to social media?

 13:38:02     From Sue Wolf  To  All Panelists : We are a FREE bi-monthly publication, with a digital edition that mirrors the print edition. Our editorial focus is on living a healthy, active lifestyle. The nature of our advertisers are all in the 'AT-RISK' list you provided. Just about everything in our current March/April issue is closed and events now not happening. We are hearing from many that they just can't commit to advertising in our May/June issue (space deadline April 20th) due to the uncertainty. Other than suspend printing the next edition, what would you suggest we could do. The May/June issue is our biggest revenue issue of the year.

 13:38:45     From Elizabeth Sinkevics  To  All Panelists : Has anyone approached a bank at this time? What tack have you taken?

 13:39:17     From Doug Hardy (CT News Junkie) : Banks are a great potential client. We got an ad from a credit union association - their message is simple: your money is safe.

 13:39:26     From Doug Hardy (CT News Junkie) : they came to us

 13:39:28     From Fiona Walsh : Tati

 13:39:39     From Kelly Gilfillan (FW Publishing)  To  All Panelists : Banks here are considering distress loans.  Also interest rates being low gives them something to talk about

 13:40:11     From Kelly Gilfillan (FW Publishing)  To  All Panelists : Safety of the money is pretty huge - good idea!

 13:41:12     From Susan Petroni (Framingham Source) : Banks and realtors are still strong for me. The realtors have been doing virtual open house so still advertising. I had a realtor sell a home and get a new listing last week.

 13:41:27     From Howard Owens (The Batavian)  To  All Panelists : I just want to ad — at this point I’m far less worried about losing advertisers.  I’m more worried about slow/late pay next month.

 13:41:46     From Susan Petroni (Framingham Source) : Howard I completely agree. 

 13:42:12     From Fiona Walsh : For All Digital Publishers on the call, my name is Fiona Walsh. I represent Infolinks. Infolinks is offering prepays & guaranteed ad buys for publishers looking to fill in the gaps during this tough time

 13:42:48     From Fiona Walsh : please reach me at +19175766742 or fiona@infolinks.com to discuss

 13:42:48     From Collette Jacobs : We sent an email to our restaurants asking if they’d put a copy with their carryout orders and we’ve had great response.

 13:43:08     From Jim Klingele  To  All Panelists : Yes, we work with financial institutions, but we are in the energy market which is getting hammered and CAPEX is being reduced by the billions. Lenders are not financing projects as they are being shuttered.

 13:43:41     From Brian Ostrovsky  To  All Panelists : We have a little how-to with suggestions on the optimal way to post your print content online to get maximum exposure and engagement - https://www.locablepublishernetwork.com/2019/08/27/161/how-to-post-each-issue-online-engage-your-audience/

 13:43:52     From Karen Fioretti  To  All Panelists : Flipsnack is a good low-cost option for creating a digital edition

 13:44:07     From Brian Ostrovsky : We have a little how-to with suggestions on the optimal way to post your print content online to get maximum exposure and engagement - https://www.locablepublishernetwork.com/2019/08/27/161/how-to-post-each-issue-online-engage-your-audience/

 13:45:24     From Jean Horne  To  All Panelists : Our clients are not offering digital gift cards.  Any recommendations for that I can share with them?

 13:45:45     From Elizabeth Sinkevics  To  All Panelists : Thanks, Doug!

 13:47:40     From Doug Hardy (CT News Junkie) : In case we run out of time - one trick to avoiding the unsavory appearance of soliciting ads in a crisis is to provide them with an additional service of some kind to open up the convo. This is why I suggest news publishers connect with a communications firm(s) - with a speciality in crisis management - to help their businesses develop new messaging specific to their status as essential, non-essential or limbo. There are basic messaging tactics that work, on your sites or on social, and I have provided Broadstreet with a pdf of suggested messages.

 13:47:43     From Daniela Jaeger  To  All Panelists : How do you counter social media miss information, that magazines or newspapers could transmit the CoV-19?

 13:49:02     From rick oconor : I have a major NYC Hospital that has advertised their  Health Seminars past few years. Obviously, seminars are being cancelled. I'm trying to get them to advertise their Video Tele-medicine services. Also, local nyc government is advertising with online community media. Census is advertising too.

 13:49:14     From Susan Petroni (Framingham Source) : Going back to memberships. I am FREE with no paywall as my community ranges from million dollar homes to low-incoming housing. I have been offering in the newsletters only (loyal subscribers) the ability to donate to SOURCE (similar to what the Guardian Newspaper does). But we want to stay free for all, especially as I have thousands picking up food at non-profits in the past couple of weeks. 

 13:50:08     From Bob Fitta  To  All Panelists : As a bi-monthly publication that was on deadline for our May issue at Harvard Magazine our editors are looking back in the archives and creating a Harvard-At-Home series that I have offered to an advertiser who was to be our exclusive commencement sponsor.  Thus being creative around introducing new or archived content for people who are now confined to their homes is an current opportunity.

 13:51:20     From Two Eagles Marcus  To  All Panelists : Hi Susan, has that been effective?

 13:51:22     From Kathy Hashbarger (My Edmonds News)  To  All Panelists : back now

 13:51:56     From Susan Petroni (Framingham Source) : Yes - More than $500 in a weekend. Which equaled one advertiser lost for a month.

 13:52:19     From Susan Petroni (Framingham Source) : I asked for $5 to $50 donations.

 13:52:20     From Two Eagles Marcus  To  All Panelists : Is this something you started since coronavirus?

 13:52:41     From Daniel Payomo (Bay Area Parent) : if anyone is considering using digital deployment of your publication through a company such as Site Impact, please consider that readership for print publications is 2-2.5 per copy…for email it's generally 1:1 readership, so target a deployment that's 2-2.5 of the number of print distribution that wasn't fulfilled in order to maintain total readership.

 13:52:42     From Susan Petroni (Framingham Source) : Yes. Never had done before except for when I started up in 2016, which then raised thousands.

 13:52:59     From Two Eagles Marcus  To  All Panelists : Okay, thank you for your insights.

 13:54:35     From Cat Carrel  To  All Panelists : @Susan do you feel like doing that puts out the message that you are struggling?

 13:55:12     From Susan Petroni (Framingham Source) : Like other publishers I have placed a house ad to collect newsletter subscribers at the top of Framingham SOURCE. I have more than 300 news subscribers this month. 

 13:55:20     From peggy malecki  To  All Panelists : Will you be providing email links to the panelists when you send out the recording link?

 13:56:25     From Melissa Siggs  To  All Panelists : one idea mentioned in one of our meetings: for advertisers who have both print and digital, rather than just putting the print pub online we are thinking of also doing a digital "Thanks to our advertisers"

 13:56:31     From Brian Ostrovsky : If you need a technology to add a directory to your site we’re offering it free - see https://www.locable.com/2020/03/19/1087/free-business-status-directory-during-covid-19-coronavirus-for-your-community/ and it can be easily updated for free. https://www.sykesvillemainstreet.com/ added it to their homepage

 13:57:11     From Susan Petroni (Framingham Source) : I am new business - wont turn 4 years old until next month. I felt it was a way for people to contribute and I clearly explained it was due to the fact that more than 70% of my advertisers are closed due to the governor's order.  

 13:57:58     From Kathy Hashbarger (My Edmonds News)  To  All Panelists : We are poised to rise to the opportunity of a lifetime in our digital publication lives. Utilizing our multi-panel ability we can use RSS to build amazing campaigns. Recently we did a campaign for non-profit that had had to cancel a major event. Components were: 300x600 Billboard, Newsletter Posts, Sponsored Content and Social Media posts. the URL went to a specially built out page on their website. In 3 days, they raised $108,00-

 13:58:24     From Susan Petroni (Framingham Source) : I compete again a Gannett daily and another corporate giant for news. I am the local independent. So I basically explained that I am just like all the other small businesses in my community.

 13:58:26     From Doug Hardy (CT News Junkie) : Directories are a key funnel builder - we are being forced to accept the reality that much of what we’re doing is funnel building, with respect to advertising.

 13:58:38     From Doug Hardy (CT News Junkie) : Use your sales pros to sell memberships

 13:58:39     From Nicky Murphy  To  All Panelists : Thank you all

 13:58:55     From Jennifer Jenkins  To  All Panelists : Thank you!

 13:58:58     From Tom Marshall : Thanks Kenny!

 13:59:08     From Shane Irving : Thank you Kenny and all panelists

 13:59:14     From Chris O'Connell  To  All Panelists : Thank you Kenny & Panelists lot of great ideas

 13:59:21     From ann herren : Does anyone have an advertising contact for the census bureau?

 13:59:21     From Chelsey MacDonald : Thank you everyone this was great and a lot of information to think of for sure. Stay Safe and healthy 

 13:59:24     From Peter Blasl : Thanks guy much appreciated.

 13:59:34     From Kevin Coughlin  To  All Panelists : Thank you, everyone! Be well. (Morristown Green)

 13:59:55     From Cedric Fisher : Great info thanks to you all!

 13:59:55     From Kirsten Larrain  To  All Panelists : Very helpful. Thank you!

 14:00:11     From david leray  To  All Panelists : Thank you.

 14:01:16     From Susan Petroni (Framingham Source) : Thanks Kenny!

 14:02:18     From Kelly Gilfillan (FW Publishing)  To  All Panelists : https://www.williamsonhomepage.com/membership/

 14:02:27     From Julie Drizin  To  All Panelists : That would be great!

 14:03:08     From Ann Marie Kramer  To  All Panelists : Thank you Kenny and all panelists!

 14:03:12     From Karen Fioretti : we suspended our paywall on all virus-related content

 14:03:51     From Karen Martinelli  To  All Panelists : Thank you Kenny & team - this was super helpful! Best to all - we will get through this!

 14:04:43     From Chelsey MacDonald : @Annette the email that you send  to clients about online advertising  - will this be available for us to fully read?

 14:05:39     From David Walsh : Uriah’s site is located at: www.potomaclocal.com

 14:06:06     From Bonnie Pratt : We have kept our paywall but open a page CoVid 19 page that is  free to any one.  Grew views by 189,000 within a week.

 14:06:49     From Bonnie Pratt : Great information and ideas come from this today.  Thank you all for you time and help.

 14:07:19     From Doug Hardy (CT News Junkie) : David Walsh you did a really nice job getting the Berkshire Edge’s membership program up and running. Kudos!

 14:07:56     From David Walsh : Thanks Doug! They’re having a ton of success

 14:08:07     From Gary Collins (Sweetwater Now)  To  All Panelists : David Walsh is a very great partner to local news sources, just like Kenny. These are the resources that pay for themselves very quickly

 14:09:12     From Olwen Logan  To  All Panelists : Thanks Kenny for putting this together and to all the panelists. Lots of great info!

 14:11:18     From David Walsh : The Edge is at 540 members.

 14:11:25     From Tiffany Reedy : Marcie’s Site The Berkshire Edge : https://theberkshireedge.com/

 14:11:31     From Kelly Gilfillan (FW Publishing)  To  All Panelists : Woohoo!!!  When did they start?

 14:12:20     From Kim Clark : We have been using Broadstreet sneaker ad to promote sign ups for our daily newsletter for a month now (prior to the corona virus pandemic) We have increased out email newsletter subscribers by 1,000, to 11,000 total now.

 14:13:03     From David Walsh : Most members have signed up for the $60/year package. Increasing Monthly Revenue 20%. They’ve also received over $7000 of revenue in the past 7 days.

 14:13:06     From Doug Hardy (CT News Junkie) : congrats Kim

 14:13:48     From Tom Sofield (Levittown Now)  To  All Panelists : Kim, that's a great for the sneaker. I'm always worried about using it because of ad overload. However, that seems like a great use. 

 14:13:58     From Doug Hardy (CT News Junkie) : precisely - great tip gary. build the funnel.

 14:14:24     From David Walsh : Marcie’s membership program can be DIY too. Memberful is about $25/mo and they take a transaction fee. It’s easy and inexpensive to setup

 14:14:38     From Michael O'Neil  To  All Panelists : If you circle back to print, how are publishers managing large out of state subscriptions and their associated costs?

 14:14:41     From Kim Clark : Thanks Doug! The idea is to increase our email list for our reader revenue drive this Spring via News Revenue Hub. We’ve already been getting lots of volunteer donations. We don’t have a paywall, so it’s all just support

 14:14:47     From Jen Tripucka  To  All Panelists : How are you handling clients who ask for a cancellation/pause (moreso cancellation) - but already owe you $1000s in unpaid invoices?

 14:15:04     From Kelly Gilfillan (FW Publishing)  To  All Panelists : We’ve had $3,040 one time donations and up to $610/month subscriptions after 2 days.

 14:15:14     From Gary Collins (Sweetwater Now)  To  All Panelists : Great question Jen! I am sure we all have a fe of those.

 14:15:15     From Dave Arambel : Thanks, Kenny! And thanks for all the valuable information panel!

 14:15:31     From Lisa LaGrou  To  All Panelists : I worry that this does not apply to our format. We are a site that posts mainly fun events and family activities in the community…all of which has come to a halt. We only post the positive. So, we've seen a huge decline in traffic. We're trying to combat it by posting helpful content - ways to keep busy, restaurants that are still open, etc. But, everyone is so focused on the "bad" right now so they're not looking at us, they're looking at the bigger news sites.

 14:15:45     From Lisa LaGrou  To  All Panelists : Any suggestions? We're down 25% so it's difficult to justify selling ads.

 14:15:46     From Chris O'Connell  To  All Panelists : Kenny maybe if the panelists are willing to share any links to you we could all access and research later?

 14:16:14     From Tiffany Reedy : A few people were asking if they could get a copy of Annette’s email template.

 14:17:08     From Kim Clark : https://www.noozhawk.com/open_for_business  Link to our Open for Business Directory. We are going to expand it to ALL businesses (essential mostly) and segment out the Restaurants.

 14:17:31     From Kelly Gilfillan (FW Publishing)  To  All Panelists : That’s awesome Kim Clark! I’m so stealing that idea.

 14:18:14     From Jeff Wood  To  All Panelists : That's us too, we're not a hard news brand, so a lot of this doesn't apply

 14:18:16     From Kim Clark : Be my guest Kelly ;-)

 14:18:24     From Doug Hardy (CT News Junkie) : Pivot to educational content

 14:18:49     From Kelly Gilfillan (FW Publishing)  To  All Panelists : Kenny I have an idea for a virtual event that I just sold

 14:21:29     From Kathy Hashbarger (My Edmonds News)  To  All Panelists : Kelly do tell more on how your building out the virtual event

 14:21:50     From Howard Owens (The Batavian)  To  All Panelists : I just got off the phone with a new advertiser — upset that our competition is charging for a listing in their directory of open businesses, something we’re doing for free.

 14:21:56     From Kelly Gilfillan (FW Publishing)  To  All Panelists : We approached a behavioral health company about doing a series of three events addressing mental health issues in a crisis.  Depression is a big problem with isolation. We’ll do livestream virtual event.  Just working on pricing with the customer.  Hope to do in April

 14:22:59     From Doug Hardy (CT News Junkie) : Lisa - here’s an idea. Get your existing clients, those who are capable anyway, to contribute content each day for a segment called “Lesson Planning.”

 14:23:05     From Kathy Hashbarger (My Edmonds News)  To  All Panelists : Promises _ didn’t catch the rest

 14:23:06     From Rob Borkowski  To  All Panelists : You may be able to pivot to in-house entertainment/activity feature stories. Still fun, but also topical.

 14:23:07     From Doug Hardy (CT News Junkie) : everyone is home schooling

 14:24:10     From Kim Clark : Great idea Kelly… I’m going to pitch it to Bill and Tom!

 14:24:31     From Kelly Gilfillan (FW Publishing)  To  All Panelists : We are also looking for sponsors for a Home Page Happy Hour where some of the local bartenders and musicians can do mixology classes and a one hour music set.  Stealing this idea from LION Ryan Belmore at WhatsUpNewp in Rhode Island.

 14:25:05     From Kelly Gilfillan (FW Publishing)  To  All Panelists : https://whatsupnewp.com/category/whats-up-newp-live-stream/

 14:25:32     From Kelly Gilfillan (FW Publishing)  To  All Panelists : The bartenders and musicians will have a virtual tip jar that our readers can use to tip them.

 14:26:19     From Kim Clark : Love that idea!

 14:26:21     From Kathy Hashbarger (My Edmonds News)  To  All Panelists : We are helping our local Chamber of Commerce with their “Lynnwood Care” program. To aid businesses, they are putting daily posts up. We published at no cost a Billboard for them. This is an important place we are building capital and credibility for the businesses in our community.

 14:26:48     From Howard Owens (The Batavian)  To  All Panelists : we going to do a virtual concert, live streamed.  I offered a virtual tip jar but the musicians want to do it as a fundraiser.

 14:27:36     From Lisa LaGrou  To  All Panelists : Thank you everyone for your input! I am going to give it my all. Really hurting right now, so I've got to turn this around ASAP!

 14:28:25     From Doug Hardy (CT News Junkie) : Good luck Lisa - you’ll come through it

 14:28:43     From Lisa LaGrou  To  All Panelists : Thank you!

 14:28:53     From Doug Hardy (CT News Junkie) : I have a hard stop at 2:29 - good luck everyone

 14:29:44     From Daniel Payomo (Bay Area Parent) : I also have a hard stop, thanks Kenny and all panelists and attendees!

 14:29:48     From Jen Tripucka  To  All Panelists : She has 6 franchises, and is just bad at managing payments

 14:29:57     From Howard Owens (The Batavian)  To  All Panelists : i’d like to jump in here

 14:31:11     From Kelly Gilfillan (FW Publishing)  To  All Panelists : Have to sign off now!

 14:32:27     From Annette Batson (Baristanet)  To  Chelsey MacDonald and  All Panelists : gotta go now - stay strong everyone!

 14:32:49     From Kenneth Katzgrau : Thanks Annette!

 14:33:19     From Daniela Jaeger  To  All Panelists : Thanks and good luck to everyone.

 14:33:34     From David Walsh : Signing off for a call. If anyone needs WordPress or Membership help feel free to reach out to me at David@webpublisherpro.com

 14:35:39     From Michelle Vacha  To  All Panelists : Thank you!  This has been very helpful!

 14:35:47     From Renee Nutcher : Thank you! Lots of good info.

 14:35:48     From Chris O'Connell  To  All Panelists : Thanks you all!

 14:35:55     From Gwen Richardson  To  All Panelists : great webinar

 14:36:12     From Kathy Hashbarger (My Edmonds News)  To  All Panelists : Thanks Everyone!

 14:36:16     From Tom Sofield (Levittown Now)  To  All Panelists : Thanks. Very informative. 
Shout Out

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