Author: Stephanie Miles

Nearly every ad salesperson has heard that it costs more to acquire a new client than to keep an existing...

August 3, 2022

Have you ever published an ad with a solid creative and engaging call-to-action that just wasn’t gaining any traction? If...

July 12, 2022

As you learn more about display advertising, you’ve probably heard about click-through rates. Click-through rate (CTR), or ad-click rate, is...

June 23, 2022

Before designing your next digital display ad campaign, here’s what you should know. Why do some digital display ads perform...

June 7, 2022

Sales reps are the face of your publication, which makes hiring for this position especially challenging. The best sales reps...

May 10, 2022

Whether sending periodic updates or automatically sharing your publication’s top stories each morning, newsletters are a popular way for publishers...

April 26, 2022