Author: Stephanie Miles

How do you decide how much to charge for ads? How much will advertisers pay? What packages can you put...

August 30, 2022

There’s nothing as invigorating — or nerve wracking — as a sales meeting. Making a pitch to a new prospect...

August 16, 2022

Nearly every ad salesperson has heard that it costs more to acquire a new client than to keep an existing...

August 3, 2022

Have you ever published an ad with a solid creative and engaging call-to-action that just wasn’t gaining any traction? If...

July 12, 2022

As you learn more about display advertising, you’ve probably heard about click-through rates. Click-through rate (CTR), or ad-click rate, is...

June 23, 2022

Before designing your next digital display ad campaign, here’s what you should know. Why do some digital display ads perform...

June 7, 2022