Effective Ad Formats

The 3 Most Effective Ad Formats for Local Publishers

Just because an ad format is common doesn’t always mean it’s the most effective. Local publishers who track click-through rates and impressions often find that certain ad formats perform better than others. By zeroing in on what the most effective … Continue Reading

All-Time Most Popular Ad Formats

The 3 All-Time Most Popular Ad Formats for Local Publishers

The classics never go out of style. Trendy ad formats may come and go, but the most popular ad formats of all-time have a track record of success that keeps advertisers coming back for more. If you think about it, … Continue Reading

LION Awards

Broadstreet Wins First-Ever LION Vendor Award in Nashville

Setting a new standard in ad management for local news, city, and regional magazines, Broadstreet was recently recognized by LION Publishers for industry excellence. Publishers from around the country gathered to recognize excellence in journalism, business, and technology as part … Continue Reading

Hyperlocal Business Model

The Hyperlocal Business Model: Authenticity

Technology platforms come and go, but local news publishers who have stakes in their own communities are here for the long haul. That staying power is baked in to the hyperlocal business model, and it is a foundational advantage for … Continue Reading

Why the Hyperlocal and Magazine Sales Strategy Works

Direct sales play an integral role in the hyperlocal sales model for good reason — they work. Local salespeople who can meet in person and form direct relationships with prospects form the foundation for any successful hyperlocal and magazine sales … Continue Reading

Section Sponsorships

Get Advertisers with Section Sponsorships

Succeeding as a hyperlocal publisher is all about identifying strengths and minimizing weaknesses. Perhaps nowhere is the small publisher’s ability to capitalize on a strength more apparent than in the rise of section sponsorships. Section sponsorships give advertisers incredible prominence, … Continue Reading

Prominent Placement of Ads

Treat Your Advertiser Like a Partner with Prominent Placement

Competing with major ad networks as an independent publisher means thinking about what services or features the big guys can’t provide and then filling in those gaps. As more advertisers grow frustrated with the murkiness of online ad exchanges—often not knowing … Continue Reading

Sponsored content

How to Price Sponsored Content in Magazines and Hyperlocals

If there’s one thing advertisers love, it’s reading about their companies. Sponsored content provides smaller publishers with a way to give local businesses what they love and get something in return, without creating distrust among readers. Over the past few … Continue Reading

Price Local Advertising

Flat Pricing or CPM? How to Price Local Advertising

Smart, flexible, understandable pricing. That’s the key to sustained business growth for most magazines and hyperlocal publishers. But what constitutes smart, flexible, understandable pricing varies depending on who you talk to. That’s why setting a strategy to price local advertising … Continue Reading

Monetizing Newsletters

How Hyperlocal and Magazine Publishers Monetize Newsletters

Email newsletters are a powerful tool for hyperlocal and magazine publishers. Not only do they serve as a way to drive website traffic and promote trending stories, but they’ve also become another venue for revenue. By monetizing newsletters, publishers are … Continue Reading