Hyperlocal Publisher Best Practices for Monetization

When planning your publication’s revenue strategy, consider these best practices for monetization to grow your business in a sustainable way.  Producing high-quality journalism takes hard work, dedication, expertise — and money. Hyperlocal publishers have to focus on monetization if they … Continue Reading

3 Top Alternatives to AdSanity for WordPress

These are the top alternatives to AdSanity for WordPress. Planning, managing, and reporting on display advertising campaigns is a tedious task, which is only made worse when publishers rely on outdated ad management platforms. For publishers who run their websites … Continue Reading

Advanced Ads for WordPress

3 Top Alternatives to Advanced Ads for WordPress

The digital publishing world changed dramatically this year. When people began sheltering-in-place at home in March, traffic on hyperlocal news sites spiked. Overall visits on news websites rose by 57%, according to a study by comScore. This opened the door … Continue Reading

The Hyperlocal Publisher Landscape – Five Challenges and How to Overcome Them

Broadstreet recently ran a three-part webinar series covering every detail needed to conceive, launch, and grow a hyperlocal publisher. We were excited to welcome more than a dozen experts in the space – legends of local news who have created … Continue Reading

Beyond Display: How to Creatively Monetize Your News Website

Prior to the coronavirus pandemic, legacy news organizations were already looking for new streams of revenue.  Local advertising forecasts by firms like BIA Advisory Services predicted contractions in advertising spending that would present new industry-wide challenges over the coming year. … Continue Reading

3 Underused But Highly Effective Ad Formats for Local Publishers

If you’re like most local publishers, you probably have a couple of ad formats that are guaranteed winners. Advertisers love them, and so do readers. It’s a win/win for everyone.  What if we said there are other ad formats that … Continue Reading

Value for Ad Inventory

5 Ad Sales Tools Every Hyperlocal Publisher Should Think About Using

What to look for in the best ad sales tools, from Broadstreet Ads, to Streak, to Ad Sales Genius, and more. Ad sales teams at hyperlocal publications typically work in a disconnected way. When sales reps rely on emails and … Continue Reading

5 Resources for Effective Digital Ad Sales Training

How should ad sales departments operate now? Where is there work to be done? Digital publishers are seeing challenges in the year ahead, but at the same time, there have never been more opportunities for innovative publishers to thrive. Where … Continue Reading

Pricing Models for Online Advertising

The Best Pricing Models for Online Advertising in 2020

Discover how to price your online advertising products so you can drive revenue and profit in 2020. It’s all about balance. Local publishers who are looking to set pricing for their online advertising products can find themselves in a tough … Continue Reading

The 5 Best CRMs for Local Digital Ad Sales

Like many other digital tools, customer relationship management software is constantly evolving. It’s up to local publishers, and their in-house sales teams, to stay on top of the latest developments as they navigate the marketplace in search of the very … Continue Reading