A little known fact about Broadstreet’s history is that in mid-2013, AOL’s Patch approached us to build a new self-serve advertising tool for their “unmanned” sites − those with no sales people.
We didn’t build it. They built it internally prior to the Hale acquisition. It got us thinking though: Self-serve advertising hasn’t historically worked very well − why is that?
The platform Patch had spec’d out was more or less like every other self-serve advertising system we’d seen. It starts with a “your ad here” banner, which links to a separate self serve system where the user would upload a banner, payment information, and other details.
The roadblocks involved for the user in a system like that are obvious. How many users do you know that have a ready-to-go 300×250 ad ready for upload, and the implicit trust of a system they had been whisked away to?
We built Selfie with one thing in mind: MAKE IT EASY.
We wanted a self-serve ad tool that:
Selfie, in its early stages, has already seen a number of purchases from readers. Think about it:
This is how the whole process works:
If you don’t have WordPress, you can still use Selfie.
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