How Broadstreet and Geo Targetly Helped StereoNET Boost Engagement by 40%

By Tommy Cleary
June 10, 2025

StereoNET, a global publication and community focused on audio and video technology, had a localization problem. Although the site served readers across multiple countries, it couldn’t offer advertisers what they wanted most: the ability to target audiences based on region.

The result? Advertisers were stuck with a one-size-fits-all approach, and StereoNET’s team had to manage ad placements manually—an inefficient process that often led to missed opportunities..

A More Intelligent Way to Handle Regional Advertising

StereoNET turned to Broadstreet for help simplifying their advertising operations—and solving a core challenge: delivering region-specific ads to users around the world without making the backend harder to manage.

Rather than offer a cookie-cutter solution, Broadstreet worked directly with StereoNET’s team to understand their setup, tech stack, and goals. Then, in partnership with geo-targeting platform Geo Targetly, Broadstreet implemented a custom JavaScript integration that allowed ads to display automatically based on the visitor’s geographic location.

What used to be a manual, time-consuming workflow became an automated system—one that improved ad relevance and drastically reduced the need for oversight.

Results That Speak for Themselves

Since rolling out the Broadstreet and Geo Targetly backed solution, StereoNET has seen clear, measurable gains:

– A 40% increase in accurate regional ad delivery, leading to much better match rates and more impressions
– Improved clickthroughs and engagement across key markets
– A dramatically simplified ad management process, freeing up the team to focus on sales and strategy instead of manual placement
– Greater advertiser satisfaction, with regional partners now confident their ads are reaching the right audiences

“That’s exactly what we wanted”

What set the two companies apart wasn’t just the technical ability to integrate with each other—it was the willingness to collaborate. Many platforms offer geo-targeting features. Very few will jump in with a publisher, roll up their sleeves, and tailor the implementation for maximum success.

And for StereoNET, that’s what made all the difference.

“The best feedback is no feedback at all,” explains Marc Rushton, International Managing Director of StereoNET “Our advertisers now buy ad space in their region, and visitors see only the ads relevant to them. That’s exactly what we wanted.”

Looking Ahead

StereoNET now delivers region-specific ads to a global audience without friction. And their advertisers? They’re finally getting the targeting they’ve been asking for.

If you’d like to learn more, check out the full case study.

Learn More about Geo Targetly

Geo Targetly helps maximize website conversions by geo targeting your audience. To learn more about how to easily deploy location based website redirects, links, content, popups & more, request a demo.

“Geo Targetly has been a game-changer for us…Their solution allowed us to scale from hyper-local to global while keeping our ad placements region-specific. We couldn’t recommend them highly enough!” – Marc Rushton @ StereoNET

Powered by Broadstreet

Broadstreet is the leading ad manager built for publishers who work directly with their advertisers. Broadstreet is designed to make sure that advertisers work with media companies instead of Google and Facebook.

Reach out to sales@broadstreetads.com and we’ll help you get started.

“Broadstreet will never fully understand the (positive) impact they had on our business over the last decade. Just one piece of software (or platform, whatever), changed our business model and allowed to scale the business from a small specialist publisher targeting just one country, to a truly global company with multiple publications.” – Marc Rushton @ StereoNET