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Free Stuff

Get smart with legitimately useful, insightful, award-winning, subpoena-inducing whitepapers, webinars, videos, guides and templates.

The best things in life are free, sometimes.

Our Latest and Greatest Webinar

What’s Possible on Broadstreet 2024

Broadstreet is what 550+ local and B2B publishers use to take those SMB advertising budgets back from the insatiably greedy paws of Google and Meta.

440 publishers and staff walked away from this webinar with actionable plans that they can put into place in a matter of weeks, if not days.

What's Possible on Broadstreet 2024

Templates and Guides

Red Bank Green’s Sell Sheet Template (with real Example)
Local Life Magazine Sees Low Effort, High Volume Sales with Local Spotlight 

The (In)Famous Whitepaper, Ten Advantages

Best Impression™ Advertiser Report Template
5 Steps to Maximizing Click Through Rates

4 Pillars of Pricing and Packaging Digital Ads and Sponsored Content

The Likeable Banner Ad
Digital Ad Sales Proposal Google Doc Template

Hyperlocal Launch Worksheets

Make a Media Kit that Sells

7 Keys to Making a Great Media Kit
Make a Media Kit that Sells in 2024 (Recording)
Kenny’s Media Kit Google Slide Template 2024

Eric Shanfelt’s Media Kit Google Slide Template

 

Recorded Webinars

Make a Media Kit That Sells in 2024
Become a ChatGPT Power User in 45 Minutes (with Melissa Chowning
How to Sell Digital Advertising in 30 Minutes
The Perfect Ad Sales Meeting

What’s Possible on Broadstreet 2023

The Rookie’s Guide to Ad Sales

How to Find, Manage, and Pay an Ad Sales Rep
How to Price and Package Digital Ads and Sponsored Content

Launch a Hyperlocal

 Upcoming Research

Who Influences Locals?

Small businesses spend extraordinary amounts of money with Google and Facebook, but is it because it’s really a better channel than local media?

This report is not complete. These are slides from the Local Media Association conference.

Who Influences Locals? (LMAFest Google Slides)

Short Clips

How to Sell a Local Ad for an Online Newspaper or Magazine
Stone Cold Evidence that Digital Ads Actually Work

Flat vs CPM Pricing

 

8 Hours of Sales Training

Part 1: The Optimal Digital Ad Sales Process

Part 2: Competitors, Pricing, and Packaging

Part 3: Good Sales Habits (and CRMs)

Part 4: Getting the Meeting

Part 5: Run a Great Sales Meeting

Part 6: Creating a Killer Proposal

Part 7: Closing the Deal

Part 8: Renewing and Repeating the Business

The Intersection: A Virtual Conference With Speakers Who Are Out There Actually Doing the Thing They’re Talking About

The Intersection Virtual Conference with Scott Brodbeck, L’areal Lipkins and Jay Senter, focused on Ad Sales and Reader Revenue

The Intersection Virtual Conference with Scott Brodbeck, L’areal Lipkins and Jay Senter, focused on Ad Sales and Reader Revenue