Broadstreet | The Ad Manager for Small Publishers
We help small publishers impress, perform, and renew.
Free Stuff
Get smart with legitimately useful, insightful, award-winning, subpoena-inducing tools, whitepapers, webinars, videos, guides and templates.
The best things in life are free, sometimes.
Lead Generation With Superpowers: Daybreak
Here’s how it works:
Step 1: We drop the Daybreak widget onto your site. It lives between stories as a persistent nudge for potential advertisers to reach out.
Step 2: It collects leads with a three-click form. Straight to your inbox.
End of steps. It’s “instructions-for-heating-up-a-Pop-Tart” simple.
Since launching Daybreak, publishers like you have already seen hundreds of leads pour in. Click the button below to get started.
Daybreak fills up your lead pipeline. Here’s some more free stuff to help you turn those leads into paying advertisers.
Webinars that Hit, and Don’t Try to Sell You Shit
How to Find, Hire and Pay a Sales Rep in 2026
435 publishers registered for the most comprehensive webinar on hiring for ad sales we’ve ever done. Comp structures, where to find reps, what to look for, and what to avoid.
The Authentic 10X AI Playbook for 2026
Recorded live in Puerto Vallarta at the CRMA Leadership Summit. A practical, no-BS AI playbook for local publishers who want to 10X their output without losing what makes them authentic.
What’s Possible with Broadstreet 2025-2026
Nearly 500 publishers walked away from this webinar with actionable plans they can put into place in a matter of weeks, if not days.
[Webinar + Downloads] How to Sell Digital Advertising in 2025
How to Sell Digital Advertising in 2025 Webinar + Downloads
Click the image to download
Over 1000 publishers and sales reps registered for How to Sell Digital Advertising in 2025. Here is the webinar, sell sheet, media kit, pre-meeting research recording, unedited sales meeting footage, and more.
Click on the image to download
How to Sell Digital Advertising with AI in 2025 (Live in Las Vegas)
LIVE: How to Sell Digital Advertising with AI
Recorded at Niche Las Vegas 2025
“This is amazing. I’m blown away.” See how to sell digital advertising using AI — not by tricking advertisers or escaping the important work of building relationships, but by using AI to do it better, faster, and with more impact.
Click on the image to watch
How to Price and Package Digital Ads and Sponsored Content
How to Price and Package Digital Ads
One of our most-watched webinars
Pricing and packaging is where most publishers leave the most money on the table. This webinar walks you through the frameworks, the math, and the psychology behind getting it right — whether you’re selling banners, sponsored content, newsletters, or all of the above.
Click on the image to watch
Make a Media Kit that Sells
Make a Media Kit that Sells in 2024 (Recording)
Kenny’s Media Kit Google Slide Template 2024
Eric Shanfelt’s Media Kit Google Slide Template
Long Live Local News
Long Live Local News — Colorado Press Association Keynote
August 2024
Kenny shares a vision for local news and some of the more serious, fun, and innovative things that he and the redbankgreen team are working on. If you want to feel good about the future of local journalism, this is the talk.
Click on the image to watch
Ten Advantages
The (In)Famous Whitepaper, Ten Advantages
The OG
This is the whitepaper that started it all — the one that was famously subpoenaed by Google’s defense team and Department of Justice in the federal antitrust case against Google — the one that ultimately went nowhere. Ten Advantages lays out the core philosophy behind why publishers are sitting on more value than they give themselves credit for.
Click on the image to download
Templates and Guides
Red Bank Green’s Sell Sheet Template (with real Example)
Local Life Magazine Sees Low Effort, High Volume Sales with Local Spotlight
Best Impression™ Advertiser Report Template
5 Steps to Maximizing Click Through Rates
4 Pillars of Pricing and Packaging Digital Ads and Sponsored Content
Cheat Sheets
Sales Meeting Cheat Sheet (Kenny’s Top 10 Favorite Questions)
Recorded Webinars
Make a Media Kit That Sells in 2024
Become a ChatGPT Power User in 45 Minutes (with Melissa Chowning
How to Sell Digital Advertising in 30 Minutes
The Perfect Ad Sales Meeting
What’s Possible on Broadstreet 2024
The Rookie’s Guide to Ad Sales
How to Find, Manage, and Pay an Ad Sales Rep
Launch a Hyperlocal
Upcoming Research
Who Influences Locals?
Small businesses spend extraordinary amounts of money with Google and Facebook, but is it because it’s really a better channel than local media?
This report is not complete. These are slides from the Local Media Association conference.
Short Clips
How to Sell a Local Ad for an Online Newspaper or Magazine
Stone Cold Evidence that Digital Ads Actually Work
Flat vs CPM Pricing
8 Hours of Sales Training
Part 1: The Optimal Digital Ad Sales Process
Part 2: Competitors, Pricing, and Packaging
Part 3: Good Sales Habits (and CRMs)
Part 4: Getting the Meeting
Part 5: Run a Great Sales Meeting
Part 6: Creating a Killer Proposal
Part 7: Closing the Deal
Part 8: Renewing and Repeating the Business
The Intersection: A Virtual Conference With Speakers Who Are Out There Actually Doing the Thing They’re Talking About
The Intersection Virtual Conference with Scott Brodbeck, L’areal Lipkins and Jay Senter, focused on ad sales and reader revenue.