Looking Forward: A New Year’s Message from Broadstreet’s CEO

2020’s in the rear-view mirror — here’s what’s on the roadmap As we look forward to 2021, Broadstreet CEO Kenny Katzgrau recently shared his thoughts on the challenges 2020 presented and the roadmap forward for Broadstreet and our customers, including … Continue Reading

How to Set Value for Your Ad Inventory

How much is your publication worth? If you’re setting value for your ad inventory based on outdated metrics, you could be selling yourself short. When we talk about ad inventory, what we’re really talking about is the number of ads … Continue Reading

How to Improve Ad Viewability

Have you ever published an ad with a solid creative and engaging call-to-action that just wasn’t gaining any traction? If the ads on your website aren’t generating high levels of click-throughs or conversions, despite your best efforts, then you might … Continue Reading

Implementing a Data-Driven Approach to Ad Revenue Optimization

At the center of every sophisticated advertising program, you’ll find data. A data-driven approach to ad revenue optimization is the only way to make the smartest buying and selling decisions. The power to collect data points takes the guesswork out … Continue Reading

5 Things You Need in Ad Serving Software

When you place ads on your website, you want your software to run efficiently and effortlessly. Ad serving software shouldn’t be overly complicated or challenging to use. That being said, why are so many publishers spending countless hours per week … Continue Reading

Broadstreet Launches SideStreet — A New Programmatic Revenue Solution

In the eight years Broadstreet has been serving the hyperlocal publishing community, one question has come up more than anything else. Hyperlocal publishers want to know when Broadstreet will start providing advertising for spaces they haven’t sold on their sites. … Continue Reading

Broadstreet Wins Second Annual LION Service Award

What a year it’s been. Through it all, local media has continued to flourish. We’re thankful to be a part of the community and especially grateful to have recently been recognized with the second annual LION Service Award. Celebrating the … Continue Reading

Reporting Best Practices to Support a Successful Advertising Program

The business side of news isn’t discussed very often, but it plays a big role in how digital publications operate. Growing a successful advertising program means finding ways for reporters and editors to actively work alongside their colleagues in the … Continue Reading

Hyperlocal Publisher Best Practices for Monetization

When planning your publication’s revenue strategy, consider these best practices for monetization to grow your business in a sustainable way.  Producing high-quality journalism takes hard work, dedication, expertise — and money. Hyperlocal publishers have to focus on monetization if they … Continue Reading

3 Top Alternatives to AdSanity for WordPress

These are the top alternatives to AdSanity for WordPress. Planning, managing, and reporting on display advertising campaigns is a tedious task, which is only made worse when publishers rely on outdated ad management platforms. For publishers who run their websites … Continue Reading