Author: Stephanie Miles

Publishers wield a lot of power in the world of advertising. An ad’s position on a website directly impacts the...

June 29, 2021

The best measure of success in digital advertising sales isn’t what you might expect. Sure, revenue per visitor and revenue...

June 15, 2021

It’s all about the numbers. When evaluating ad formats to determine which formats drive the most action, nothing is more...

June 2, 2021

Display ad spending saw 5.5% annual growth in 2020 according to eMarketer, despite the obvious financial challenges imposed by the...

March 3, 2021

Businesses today have so many options to choose from when they advertise online, that banner ads alone aren’t enough to...

February 16, 2021

Why do so many publishers who’ve used Google for advertising end up moving away from these platforms? The weaknesses of...

January 21, 2021