What is a Successful Click-Through Rate?

To win and retain happy advertisers promoting their company online, you need to assure a good click-through rate.

Click-through rate (CTR), or ad-click rate, is a metric used to measure the number of clicks an online ad receives.

To calculate an ad’s CTR, take the number of clicks an ad receives and divide that number by its number of impressions, or times the ad was shown. The formula looks something like this: 

Clicks ÷ Impressions = Click-Through Rate (CTR)

For example, if you had 7 clicks and 100 impressions, then your click-through rate would be 7%.

Having a high click-through rate is a good sign that visitors find the ads on your website to be helpful and relevant. This leads to the question that nearly all publishers have on their minds: what is a good click-through rate for ads?

The global internet average click-through rate (CTR) is 0.06%, which means out of every 2000 people that see an ad, only around 1 person clicks.

Higher click-through rates encourage your advertisers to book and renew their advertising space. We want to keep advertisers as happy as possible and with us for the long run.