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Tag: advertising

Broadstreet 2021

Flat Pricing or CPM? How to Price Local Advertising (Updated for 2021)

The world has changed for online publishers. Smart, flexible, understandable pricing is still the key to sustainable growth for most...

May 23, 2018

hyperlocal publishers

Local Advertising Delivers Better Performance Than National Advertising

A small publisher’s greatest asset is the ability to deliver value. The definition of value may change from advertiser to...

May 9, 2018

detailed reports for advertisers

Digital Ad Renewals: Be Transparent and Give Your Advertisers Detailed Reports

Industry watchdogs have been calling for more openness and accountability in online advertising for years, but recent revelations about the...

April 30, 2018

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