Mediashift | April 6, 2018 — Advertising technology supplies millions of ad impressions and targeting tools, but they leave the fundamental goals of an advertising campaign, notably success, to the advertiser. Is there anyone who truly cares about a small business advertiser, the primary client of local newspapers and magazines, at the scale of Facebook or Google? Kenny Katzgrau discusses the 10 core advantages of the small publisher.
LION Publishers | April 7, 2017 —Kenny Katzgrau needs no introduction for many LION members, as his company, Broadstreet Ads, is the advertising technology provider many of us rely on to keep the business side of our shops humming. We talked with Kenny about the current state of online advertising, competition with Facebook for ad dollars, and where he sees the online ad business going over the next couple of years.
Streetfight | December 1, 2016 — Broadstreet founder and CEO Kenny Katzgrau talks about what he calls the “growing divide” between publishers, like local newspaper groups, who pitch advertisers with the scale of big numbers of pageviews, and independents, who emphasize value.
Locable | September 15, 2016 — Broadstreet, a unique ad server built for local publishers, takes a slightly different approach by introducing special ad types that allow you to create more interactive (and useful) ads.
Knight Digital Media Center | April 6, 2015 — Indie online news publishers — with more than half their audiences coming from smart phones — can beat newspapers in the mobile advertising game if they take advantage of the specifics of the medium.
Luke Otterstad | March 13, 2015 — So I’m now with Broadstreet Ads due to load speed, personal support, user-friendliness, and accurate statistics on clicks/impressions (I was surprised to see it also tracks “hovers”). I was also happy to see that Broadstreet Ads is free to test out on a site and has a ton of extra features (although they do come with a price tag).
Streetfight | December 29, 2014 — Our new ad formats are specifically tailored to work with mobile, and we’re working on several new Broadstreet products publishers can use to take mobile advertising even further. If we don’t do it, we don’t think anybody else will.
Streetfight | December 18, 2014— … “They’ve also recently switched to Broadstreet for ad hosting, and that’s been a wonderful addition. Broadstreet has a lot of creative ideas that I think can empower indie websites no matter their size.”
Knight Digital Media Center | May 19, 2014 — Independent local online news organizations remain highly focused on generating revenue through local ad sales, according to a new survey. Only a handful of the for-profit organizations reported significant revenue from other sources.
StreetFight | May 14, 2014 — Hyperlocal publishers are frequently on the lookout for new ways to generate revenue from their sites, and one of the most straightforward revenue diversification strategies involves launching a business directory.
StreetFight | July 18, 2013 — Scott Brodbeck of Arlington Now gave Broadstreet a shout out in a post on StreetFight, which profiled the success and secret sauce behind the prominent local news org and its sister sites.
Broadstreet Ads | December 15, 2012 — Broadstreet has officially announced the launch of its adserver, the first adserver built specifically for the needs of the growing independent publishing industry. Its first onboarded clients include Baristanet of Montclair NJ, myVeronaNJ of Verona NJ, RedBankGreen of Red Bank, NJ, and theLoop of Larchmont NY.