Category: Blog

From click counts to conversion rates, the digital ad campaign metrics your clients review every month can be daunting. But...

February 4, 2021

Why do so many publishers who’ve used Google for advertising end up moving away from these platforms? The weaknesses of...

January 21, 2021

2020’s in the rear-view mirror — here’s what’s on the roadmap As we look forward to 2021, Broadstreet CEO Kenny...

January 8, 2021

How much is your publication worth? If you’re setting value for your ad inventory based on outdated metrics, you could...

January 6, 2021

At the center of every sophisticated advertising program, you’ll find data. A data-driven approach to ad revenue optimization is the...

December 10, 2020

When you place ads on your website, you want your software to run efficiently and effortlessly. Ad serving software shouldn’t...

November 18, 2020