Covering Berkeley and the broader East Bay in Northern California, Berkeleyside has been a pioneer in the field of online local journalism. The digital-first publication boasts an impressive 360,000 unique visitors monthly and 1 million+ monthly page views.
Growing the publication’s advertising program meant partnering with an ad server that could offer dedicated support. Berkeleyside didn’t just want an ad serving technology platform, it wanted a partner who would be available to troubleshoot issues and offer guidance along the way.
Learn how they partnered with Broadstreet to match their existing use cases and grow advertising and sponsorship revenue year over year. Download the full case study here.