Building communities, connecting people with content, and growing businesses. This is the heart of Babcox Media. With a portfolio of influential brands within the auto care, tire, performance, commercial trucking, auto dealer, powersports, and enthusiast markets, Babcox Media is committed to connecting audiences with quality content and providing its clients with results-oriented campaigns.
Babcox Media’s previous adserver included substantial amounts of invalid traffic, which had to be removed manually. The process of removing invalid traffic was painstakingly slow, and the constant filtering took time away from other revenue-generating tasks that Babcox’s digital ad coordinators could have been working on. The company was looking for a technology platform that would provide a more turnkey experience, with strong reporting and innovative ad units.
Learn how Babcox partnered with Broadstreet to find a solution that allowed the publisher to give advertisers the data they needed in a timely manner became a top priority. Download the full case study here.