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$1,000 Microsponsorships with Broadstreet

Kenny Katzgrau
Creator of Broadstreet

Hello! You’ve been linked to this page because I like what you’re doing and want to get real for a minute.

There are an uncountable number of passionate people and organizations in this industry that deserve support. I know this, because I’ve been in it for almost 12 years at the time of this writing.

The most valuable thing to me is sharing what I know. There is no higher purpose than giving others a lift on the way to getting where they’re trying to go.

For this reason, I value sharing what I know over pure fiscal sponsorship of an organization. In fact, I attend conferences to share first — any Broadstreet sales that come later are purely a pleasant side effect. I lead a mission-driven life and organization.

But keep reading, I will sponsor.

The first organization that I ever supported was Block by Block (2012), which became LION Publishers a year or so later. At a 25 years old, I gave Block by Block the only $2,000 I had in Broadstreet’s bank account (at the time, my bank account) to support their conference.

I believed in Block by Block, and Michelle McLellan, the organizer — believed in me too. She asked me to do a 45 minute session on the latest technology that these online-only publishers should be using. It made sense because I was a software developer, previously of Yahoo, and I had a lot of useful things to share.

That talk was pivotal for me, because I could show that I was smart, considerate, and really cared about the publishers in the audience.

Here’s my proposal to those who understand my position: I will share what I know and be an asset to your conference, which will allow me to show who I am and what I’m capable of. I will also support your organization with $1,000. I usually do this in person, but sometimes virtually prior to the event.

I do 5 of these per year in addition to the organizations that I normally support. It’s not Google-level money, but as a relative percentage of company revenue, it’s a sincere gesture of support.

Also, when it comes to content, I put thought, care and energy into every presentation that I do.

As the publisher of RedBankGreen, advertising sales rep, and a seasoned engineer previously of Yahoo and Mozilla, I speak and write on topics from a street-level perspective. Tactical and practical. I will propose a potential topic if you have a content gap to fill.

Some organizations really just need the money and would prefer a transactional relationship. That’s understood and it’s OK. But in that case, it’s probably not a mutual fit.

For my full list of presentations and podcast appearances, please visit my personal speaker page at kennykatzgrau.com.

And in case it’s helpful, some relatively recent webinars:

Become a ChatGPT Power User in 45 Minutes (with Melissa Chowning)
Make a Media Kit that Sells in 2024
Long Live Local News (2024 Colorado Press Association Keynote)
How to Price and Package Digital Ads and Sponsored Content

A recent Q&A with LMA:

Lastly, if you’d like an idea of who Broadstreet is and what we stand for, here’s a recent (at the time of this writing) annual State of the Company that we decided to share publicly.