The Intersection is a no-frills, all business half-day virtual conference focusing on ad sales and digital revenue for publishers in local news, B2B, magazines, and radio.
The Goal: The most impact in the least amount of time. Many of us are busy business owners and ad directors.
Friday, May 13th
1:00 – 5:00PM EST
Happy Customers: How to Get Them and Keep Them (Keynote)
Scott explains how a customer service focus will help build sales, keep customers, and even retain employees. He’ll also explain the efficient organizational processes that supper his approach.
Why Buy? What Advertisers Really Want
Sales Coach, Lipkins Consulting Group
The key to getting potential advertisers to say “yes” is that you have to know them better than they know themselves. During this session, L’areal will show you how to uncover your prospects’ hidden pain points and desires so you can close more deals without jumping through all the hoops.
How Shawnee Mission Post Grew Memberships to Two-Thirds of its Annual Revenue
Publisher, Shawnee Mission Post
Publisher Jay Senter will discuss the lessons the company learned since their 2017 launch of a subscription model, and the team’s current work to optimize their subscription marketing funnel.
Ad Sales Panel: Making the Best Impression
Hosted by Broadstreet’s Kenny Katzgrau
Four top digital ad sales reps, including Baristanet’s Annette Batson, discuss their customer-centric approach to winning ad sales and renewals.
Sweetwater Awards Presentation
Virtual Billy Goat Happy Hour
In honor of the late Gary Collins of Sweetwater Now, the Sweetwater Award celebrates publishers who have delivered outstanding service to their advertisers. Nominees, finalists, and winner will receive an official Sweetwater Award 2022 digital seal for use on their website and media kit. Finalists will receive an engraved plaque. Winner will receive an engraved trophy, as well as one free year of Broadstreet.
Nominations are now closed.
Use of the platform developed by Broadstreet, the company running this event, is not required.