RedBankGreen.com was one of the earliest online-only news publications. It's routinely cited by industry experts as a model for sustainable, local news.
Red Bank Green had a self-hosted instance of the OpenX adserver. To save costs, this adserver lived on the same machine as the content platform, Wordpress. It worked well for a while, but as the site grew, the level of stress on the adserver led to site-wide downtime issues.
Complicating the above, OpenX is typically run under the Apache webserver, which doesn't handle the serving images very well under high load. With every Red Bank Green page view, around 20 images were being sent from the adserver at once.
Red Bank Green's publisher, John Ward, made the decision to move to Broadstreet. The reasons behind that decision included:
- Broadstreet's cloud-hosted nature
- Broadstreet's strategy of serving ads off of a high-speed Content Delivery Network
- Broadstreet's ability to import OpenX data to minimize migration trouble
Since the switch-over, Red Bank Green has had zero issues regarding load-related downtime. In fact, John was able to move his site to a less expensive web-hosting tier, saving money too.