Baristanet is a well-known local news publication in Montclair, NJ. They've had the attention of the New York Times, Poynter, and other industry organizations for quite some time. They're a model of how local, online-only journalism can work.
When Baristanet approached us, they had a huge problem: Their existing adserver was reporting more clicks than views for some of their ads.
When your advertisers are paying you to display ads on your website, they tend to expect some accurate metrics to show that their campaign is working!
But that was only the latest of their problems. They've had adserver performance issues, extensive caching delays affecting ad delivery, and little support from the adserving provider, OpenX.
Broadstreet was able to migrate Baristanet's OpenX data to its platform within 2 hours. After a little more setup, they were running 100% of their ads through Broadstreet.
Since then, Baristanet has noticed:
- A marked improvement of page load time (shaving 2 seconds off in total)
- Consistently accurate reporting data
- Zero cache delays
- Zero downtime
It's a good thing they got off of OpenX early! The company later decided to shutdown its cloud-hosted onramp service due to security issues.